Wednesday, August 6, 2014

Using PDF to Flipbook Software to Break into the Essential World of Mobile Content

The upcoming generation is the definition of multi-tasking. It's something everyone is doing at home, on the way to work, at work, and on the way home from work. We are using our mobile devices in conjunction with our other electronics to do as many things as we can all at once. This behavior is influencing marketers to react and adapt to a new consumer. In order to better promote products, marketers are turning to mobile publishing in order to get content in front of consumers. Multi-tasking isn't a symptom of distraction but rather when consumers pull out their smart phones they do it with a purpose in mind making it all the more necessary to use a “mobile first” approach to bring content to readers.


In order for publishers to make an impact, all they must do is make their content available and ready  for consumption on smart phones and tablets as these devices are taking over. They already play a massive role in this industry and that role is only looking to grow in the future. Even the statistics can back that up.

  • 44% of cell phone users have slept with their cell phones beside the bed so they don’t miss a notification.
  • 28.85% of all emails are opened on phones and 10.16% are opened on tablets.
  • Mobile web adoption is growing 8 times faster than it did in the 1990's or early 2000's.

With a market this influential you have no option but to jump in and jump in fast. With new technology you can convert PDFs to flipbooks in order to optimize them for mobile viewing. This software will also allow you to make your publications a more interesting experience for your readers by adding rich media and interactive elements. The key is to use software that is compatible with both Flash and HTML5 in order for it to look its best on both the desktop and on the go. Adopting this technology to make your publications accessible on both mobile and desktop devices is sure to propel your brand and product to new heights.

This is the format that modern day consumers are demanding; they want it to be accessible, engaging, and responsive. If you can't meet these demands consumers won’t think twice about finding another publication that can. Right now there are no options, go digital and go mobile or get lost in the dust. With more advanced mobile technology staged to hit the market this year, now is the time to make the transition!

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